Apps, there are too many.
James Quarles would know. The 41-year-old watched Snapchat rise to popularity as he ran Instagram’s business from 2014 to 2017. And yet, he decided to leave his job at Facebook earlier this year and move to Strava in the hopes of growing a new social network.
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Unlike Instagram, Strava (the Swedish word for “strive”) is not all about sharing photos of beaches and selfies—though that is encouraged as well. Strava is a fitness app that lets users record activities, compare individual performances, and connect with friends and the larger community. Strava has tens of millions of registered users who share 9.9 million activities every week. …
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