Fertility testing is an area of medicine that isn’t really covered by insurance—and hasn’t yet seen much innovation from the tech world.

Modern Fertility is trying to change that. The startup wants to be the first to revamp the experience of fertility testing and revolutionize how women think about their own fertility in the years before they’re ready to have children.

The key is Modern Fertility’s $149 at-home testing kit. Like the lab tests ordered at doctor’s offices, the kit measures up to 10 key fertility hormones. Customers do a finger prick and send four drops of blood into accredited labs, where the results are reviewed by physicians. …

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