Airbnb would like to sell you a time share in Florida. Yes, really.

The home-rental company is working in partnership with a property developer on a branded 300-unit rental complex in Kissimmee, Florida that will bear a new name: “Niido powered by Airbnb.” The apartment building will come with extra services to help you rent out your apartment on Airbnb for up to half the year.

“This is something that philosophically matches with our long-term strategy,” Airbnb’s head of multi-family housing projects, Jaja Jackson, told the Financial Times.

The complex will be built in partnership with Newgard Development Group, a property developer in Florida that will actually build and own the apartment building. Airbnb is slapping its name on the project. …

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