The world of online advertising remains split: there’s the Wild West and then there’s the corporate dystopia.
In the wild west, dozens of shadowy firms churn out annoying two-bit ads for a quick buck; fake news sites feed off ad exchanges not entirely unlike those that serve the country’s paper of record; Russian cybercriminals routinely bilk the world’s biggest brands out of millions through ad fraud.
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Then there’s the corporate dystopia, in which the vast majority of online ad dollars are vacuumed up by two companies: Google and Facebook. …
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