The billboard lights at Piccadilly Circus in London are getting a makeover which will take it into the 21st century and beyond, making it the largest of its kind in Europe.

SEE ALSO: Nighttime at Piccadilly Circus, the shining neon heart of London

The new screen will basically be a ginormous Smart TV — even better than-4K and larger than a tennis court (790 sq. m).

Landsec — the company which has owned Piccadilly Lights since the 1970s — is renovating the historic six screens that were bought by six advertisers, and offering Wi-Fi and millions of pixels at jaw-dropping resolution.

While the six-section structure will be preserved — Coca-Cola, Samsung, Hyundai, and L’Oréal will definitely be there — a single manufacturer can temporarily take over the full-screen for a Blade Runner-like ad. …

More about Cars, Surveillance, Facial Recognition, Piccadilly Circus, and Piccadilly Lights – Source