Last week we learnt that LG is now offering a Second Year Promise Program, to extend the warranty of its LG G6 flagship from one year to two for new and existing customers. As well as ensuring that buyers can have confidence in the lifespan of their expensive new flagship purchase, LG’s extended warranty also appears to be a gesture aimed at repairing some of damage done to the company’s resolution over the bootloop issues that have affected a number of its devices over the years.

It took LG a long time to officially acknowledge the issue

In case you missed the kerfuffle, a notable number of LG G4 customers, along with more limited cases affecting the V10, V20 and Nexus 5X, were seeing their handsets stuck in a bootloop due to faulty hardware. It took LG a long time to officially acknowledge the issue, with customers being told that certain models weren’t eligible for repairs. The long delay in diagnosing the problem left many consumers outside of their usual warranty repair time frame, and it wasn’t until January 2016 that LG addressed the problem fully.

See also:What’s going on with LG and those bootloops?December 15, 2016

Obviously, this left many LG customers with a sour taste in their mouth and the fallout dented the brand’s reputation not just among its existing fanbase. You’ll still see references to the issue throughout comments sections in various LG articles all over the web.

A two year warranty is a reassuring message all around and one that was certainly needed to start rebuilding consumer trust after the boot-loop saga.

When it comes to the bootloop issue, this improved warranty is of little consolation for those who went through the channels trying to obtain a replacement for an older model. Although I should point out that LG has already promised to repair G4s affected by bootloop issues in a bid to restore some faith too.

With this new warranty, those who have had trouble with LG handsets in the past can be more assured that support will be more forthcoming if they chose to upgrade to a new LG G6. Furthermore, those who weren’t affected but may have been put off based on the stories and rumored should have less to worry about now. It’s a reassuring message all around and one that was certainly needed to start rebuilding consumer trust.

While it would be unrealistic for the company to extend warranties for older handsets or promise broad sweeping replacement options for aging models, there are some limitations to the extend of this warranty even for G6 owners. For starters, it’s only available for US customers, leaving a big portion of LG’s consumer base without the extra cover.

The bootloop problem wasn’t reserved for US models and the regional nature of this promotion will certainly leave some feeling left out. It should be noted that LG already offers a two-year warranty to European customers due to regional regulations, so the US is caught up in this regard. However, – Source