Apple’s latest art campaign will put your Instagram sunsets and Snapchat doodles to shame

The company has commissioned art from a host of professional painters, photographers and visual designers from around the world to push the boundaries of what’s possible using only an iPhone, iPad and MacBook and a few accessories. The works are on display in a gallery on Apple’s website and inside all of its retail stores

See also: How the Apple Store in Brussels will celebrate comic art

The campaign, entitled “Start Something New,” is meant to inspire Apple users by reminding them that the type of professional-quality visuals that once required expensive specialized tools are now attainable with everyday smartphones and laptops. …

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