OnePlus is a company that made a name for itself by focusing on just one product — its “flagship killer” phone, with top-notch hardware and unbelievably low price. However, this year, there are a couple of things that are a bit different. Firstly, the OnePlus 5 — the company’s 4th flagship — is not as cheap anymore. It’s still affordable, compared to other flagships, as it starts at $479, but nowhere near as alluring as the $300 OnePlus One.

Secondly, OnePlus has shifted from its old “guerrilla marketing” tactics, which relied on viral posts, controversial giveaways, … – Source